Priyanka Awasthi Rejoins ZEEL as Director of Content Strategy and Planning

Priyanka Awasthi has officially returned to Zee Entertainment Enterprises Limited in a senior leadership role, marking a homecoming to one of India’s largest media and entertainment conglomerates. With more than fourteen years of industry experience spanning content strategy, marketing analytics, brand planning, and business insights, she now steps into the position of Director of Content Strategy and Planning at ZEEL. The announcement was shared by Awasthi through a personal post on LinkedIn, generating buzz within the media and corporate circles.

Her return to ZEEL is seen as both a professional milestone and a strategic move for the company. She previously served at ZEEL as Senior Manager in the Business Strategy and Analytics division between 2021 and 2022. In that earlier role, Awasthi contributed to high impact initiatives that helped align data driven insights with ZEEL’s evolving content landscape. Her deep understanding of the media ecosystem, combined with her ability to bridge strategy with execution, made her tenure a meaningful one setting the stage for her larger comeback in a more influential role.

Between her two stints at ZEEL, Priyanka Awasthi was associated with global brewing giant AB InBev. At AB InBev, she held dual roles. She started as a Senior Associate in Marketing Insights and Analytics, and later transitioned into a Managerial role. Her work spanned over two years and focused on consumer behavior analysis, campaign performance metrics, and brand health tracking. These experiences further sharpened her capabilities in handling large scale data systems and translating them into actionable brand strategies.

Her career path also includes a solid foundation in marketing effectiveness during her four years at Nielsen, where she worked from 2017 to 2021. During this phase, she played a key role in media analytics projects, helping brands measure and optimize their outreach. Prior to that, Awasthi had short but impactful stints at Tata Capital and Leo Burnett, where she held roles related to brand planning and customer engagement.

In a content first media landscape, where audience behavior shifts rapidly and the value of sharp insights has never been higher, Priyanka Awasthi’s return to ZEEL positions the company for more agile and insight driven content planning. Her blend of analytical depth and strategic thinking is expected to support ZEEL’s growth as it navigates an increasingly competitive content ecosystem across television, digital platforms, and emerging entertainment formats.

Her appointment underscores the growing trend of media companies tapping into cross sector expertise, combining FMCG style analytics with entertainment led storytelling. At a time when platforms are reinventing how content is conceptualized and measured, Awasthi brings both the perspective of a strategist and the toolkit of a data scientist.

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