PwC India Names Rajesh Sethi as Leader for Media, Sports, and Entertainment

PwC India is deepening its TMT expertise with the appointment of Rajesh Sethi as partner and leader for its media, sports, and entertainment practice. A veteran of over three decades, Sethi’s career spans Ten Sports, NBA India, and multiple global organisations — each marking his focus on business reinvention through digital and strategic convergence.

At PwC India, he will oversee advisory for clients navigating the blurred lines between content, commerce, and technology. His appointment, paired with Navnit Nakra joining as partner and leader for technology, signals PwC’s intention to offer holistic TMT transformation under one roof.

Arnab Basu, partner and leader – clients & industries at PwC India, called the appointments “a pivotal boost to PwC’s TMT vision.” He highlighted Sethi’s storytelling acumen and Nakra’s ecosystem-building strength as complementary assets in a fast-changing market.

Manpreet Singh Ahuja, partner and TMT leader, added, “Technology and media are colliding faster than ever. GenAI, data, and digital infrastructure are rewriting every playbook. With Rajesh, Navnit, and Vinish Bawa leading telecom, PwC India has the full bench strength to help clients reimagine growth.”

Sethi’s mandate extends beyond advisory — it’s about shaping a future where media companies operate like tech platforms and sports organisations monetise through fan ecosystems. His global background gives PwC clients a roadmap for cross-sector innovation.

PwC’s leadership pivot mirrors a wider consulting trend: the fusion of content strategy, data insights, and digital monetisation. As India’s entertainment sector scales globally, firms like PwC are positioning themselves as orchestrators of that convergence.

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