Rajkummar Rao Joins Mankind Pharma as the Face of Nimulid Strong

Mankind Pharma has officially announced Bollywood actor Rajkummar Rao as the new brand ambassador for Nimulid Strong, its flagship product in the topical pain relief category. This collaboration marks a strategic move by the company to expand its presence in the fast growing pain relief market, estimated to be worth over five thousand crore rupees in India. With a sharp focus on neck pain relief and a unique 2X Diclofenac formula, Nimulid Strong aims to deliver results within just two minutes.

The endorsement by Rajkummar Rao is not just about star power. It is about aligning the product with someone whose image reflects authenticity, reliability, and daily resilience. Known for his craft and grounded persona, Rao brings a relatable edge to the campaign that resonates with people who experience pain due to long working hours, extended screen time, and stress heavy routines. For Mankind Pharma, Rao represents a generation that values quick and dependable solutions to everyday challenges. His presence is expected to strengthen the trust and appeal of Nimulid Strong in both urban and semi urban markets.

The product range is currently available in two easy to use formats. Nimulid Strong Gel is designed for long lasting relief, while Nimulid Strong Spray caters to users who prefer portable and on the go pain management. What sets this line apart is its use of a 2.32 percent Diclofenac concentration, which is double the amount used in most other competing brands. This not only amplifies its effectiveness but also positions it as a more robust solution in the pain relief space.

Since its launch, Nimulid Strong has already shown significant traction. In its debut year, the brand recorded sales of around twenty lakh gel units and ten lakh spray units, resulting in fifteen crore rupees in revenue. Building on this momentum, Mankind Pharma plans to introduce additional formats such as balms, roll ons, and tablets to serve broader pain relief needs across consumer segments.

Rajkummar Rao expressed his enthusiasm for the association, emphasizing the importance of remaining physically at ease to perform at one’s best. He shared how the rapid relief promised by Nimulid Strong can be transformative for individuals burdened by physical strain, whether from work, travel, or lifestyle pressures. For Rao, the partnership represents more than just an endorsement. It is a way to champion a product that empowers people to stay active and pain free.

Mankind Pharma’s Consumer Business Unit, led by Joy Chatterjee, also highlighted the campaign’s core objective of helping people reclaim their routines without discomfort. The company sees Nimulid Strong as more than just a product. It is a companion in the daily lives of consumers who refuse to let pain dictate their choices.

The campaign positions Nimulid Strong as the neck pain specialist and presents it as a brand that understands and responds to real world needs. Through thoughtful marketing and a credible brand ambassador, Mankind Pharma is aiming to build not only awareness but a genuine emotional connection with its audience.

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