Bacardi India has promoted Sameeksha Uniyal to the position of regional brand head for the Asia, Middle East, and Africa (AMEA) region starting in April. This move aims to boost Bacardi’s business growth across these dynamic markets.
Contributions to Bacardi’s Growth
Since joining Bacardi in 2016, Sameeksha has played a pivotal role in the development of Bacardi’s rum portfolio in India. She has successfully led the brand as the lead for BACARDÍ, implementing innovative marketing strategies and campaigns, including the impactful 'It’s A Mood' campaign.
New Roles and Responsibilities
In her new capacity, Sameeksha will oversee marketing and business operations for BACARDÍ’s rum brands throughout the AMEA region. She aims to use her experience to foster greater consumer engagement and build brand loyalty across diverse cultural landscapes.
Vision for the Future
Sameeksha expressed excitement about her new role, stating, “It is a new beginning to a very exciting journey. I look forward to working with our exceptional teams to drive greater consumer affection and passion for our brands across diverse cultures and markets.”
Ashish Jha to Lead in India
Following Sameeksha’s promotion, Ashish Jha will take over as the leader of the BACARDÍ rum portfolio in India. He moves up from his role as senior brand manager for BACARDÍ Rums and BREEZER, ready to continue the legacy of innovation and growth that Sameeksha has set.
