Samsung Ads India ad sales director Vignesh V to shape CTV growth

Connected TV is fast becoming one of the most contested frontiers in Indian advertising, as audiences shift from linear viewing to streaming on large screens. To capture that momentum, Samsung Ads India has brought in a senior leader with deep roots in sports, streaming and cross screen monetisation. The company has appointed Vignesh V as Samsung Ads India ad sales director, giving him responsibility for ad sales across the region.

The move comes at what Samsung Ads calls a pivotal time, as it continues to grow its Connected TV footprint in India. With advertisers looking for addressable, high impact inventory on smart television environments, the company is positioning its platform as a bridge between device reach and data driven advertising.

What experience does Vignesh V bring to Samsung Ads

Vignesh arrives with more than two decades of experience across media sales, product and revenue strategy, global syndication, P and L leadership and strategic partnerships. His career spans television networks, digital streaming, international distribution and ecommerce aligned platforms.

Most recently, he served as senior vice president at JioStar, overseeing digital and television ad sales, global syndication and international distribution for JioCinema and Sports18. In that role he worked across marquee sports properties and large scale entertainment offerings, balancing inventory management with brand solution design.

Before that, he spent several years at The Walt Disney Company across Star Sports and Hotstar. There he took on roles in sales, strategy, brand solutions, go to market and revenue management. He led cross screen initiatives, managed P and L for major sports properties and drove sales performance by pairing rights with innovation in branded content.

Earlier stints at Amazon and Star TV Network saw him handle strategic partnerships, product revenue strategy and sports portfolio development, while his career began at NDTV managing business development and ad sales for South India.

How will his role support Samsung Ads India ambitions

In his new position, the Samsung Ads India ad sales director is expected to focus on three key areas.

• Strengthening client partnerships by translating CTV capabilities into clear outcomes

• Shaping revenue strategy in a market where streaming consumption is surging

• Building and mentoring high performing teams that can serve advertisers across categories

Samsung Ads India has indicated that his experience across diverse media ecosystems will help the business unlock new revenue opportunities and deliver more meaningful results for advertisers seeking to reach CTV audiences.

How does this tie into the wider CTV landscape in India

As more households adopt smart televisions and as streaming platforms deepen their presence, Connected TV advertising is moving from experiment to essential line item in many media plans. Brands are attracted by the combination of large screen impact and digital style targeting, but they also need guidance on creative formats, measurement and cross device planning.

With a leader who has worked on sports, entertainment and ecommerce aligned properties, Samsung Ads aims to position itself as a partner that understands both the content side and the advertiser expectations. Vignesh background suggests a comfort with selling across major live events as well as always on inventory, which is critical in a market where cricket, movies and shows all compete for attention.

What does this mean for advertisers on Samsung platforms

For advertisers, the appointment signals an increased focus on building structured, insight driven solutions rather than selling CTV inventory in isolation. With access to Samsung device level data and a growing installed base, Samsung Ads can help brands plan campaigns that marry reach with relevance.

Vignesh track record in building teams, experimenting with new formats and aligning revenue models with client outcomes points to a roadmap where custom solutions and partnership thinking take priority over short term spot sales.

By bringing in a leader with wide ranging experience across television, streaming, sports and digital partnerships, Samsung Ads is underlining its commitment to the Indian CTV opportunity, and the Samsung Ads India ad sales director role gives Vignesh V a platform to shape how advertisers tap into that growth in the years ahead.

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