Shimona Chadha Joins Persistent Systems as Chief Marketing Officer to Lead Global Brand Strategy

With over two decades of experience across B2B, B2C, and B2B2C sectors, marketing leader Shimona Chadha has been appointed as the new Chief Marketing Officer at Persistent Systems. She will spearhead global brand growth, marketing transformation, and integrated strategic initiatives at a time when the company is doubling down on its AI led services vision.

Persistent Systems has brought on board Shimona Chadha as its Chief Marketing Officer, a move that signals the company’s renewed focus on marketing as a growth engine and brand builder. Chadha steps into the role with over 20 years of experience across industries and geographies, bringing deep expertise in strategic marketing, digital transformation, and revenue acceleration.

In her new role, Shimona will lead Persistent’s global marketing strategy, aiming to elevate brand visibility, align go to market initiatives with the company’s AI led, platform driven growth narrative, and ensure marketing becomes a key lever in strengthening client engagement and driving business outcomes.

Her most recent stint was at HCLTech, where she served as Vice President and Head of North America Vertical Marketing. During her tenure, she played a crucial role in enhancing brand performance across high priority markets. She also built and scaled a generative AI powered marketing framework that significantly improved brand visibility and sales pipeline conversions. Her work at HCLTech positioned marketing as a driver of tangible revenue impact and enterprise scale innovation.

Prior to HCLTech, Shimona held leadership roles at Vodafone Idea and Abbott, where she led customer first brand transformations and successfully delivered campaigns tailored to high growth consumer and enterprise segments. Her broad based experience across the telecom, healthcare, and technology sectors gives her a nuanced understanding of how to craft narratives that resonate across ecosystems.

Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent Systems, welcomed her appointment by emphasizing the importance of marketing in this new phase of growth. He noted that as the company’s relationships with global clients continue to deepen, there is a pressing need for a brand strategy that reflects both Persistent’s technological edge and its execution excellence. Kalra also highlighted Shimona’s data driven, results focused leadership style as a strong fit for the company’s ambitions.

Shimona, on her part, expressed enthusiasm about joining Persistent at what she described as a defining moment for the company. She shared that her vision is rooted in making marketing more outcome oriented, brand led, and deeply aligned with the overall business vision. She believes that in an era where brand relevance and digital engagement are more critical than ever, marketing must be a proactive force in shaping perception, creating demand, and accelerating growth.

Her appointment comes as Persistent continues to expand its footprint across major international markets and invests heavily in AI powered platforms and digital transformation services. As competition in the tech services space intensifies, Chadha’s leadership is expected to help craft a distinct brand voice for Persistent that cuts through the noise and resonates with both enterprise decision makers and talent communities worldwide.

With this move, Persistent joins a growing list of tech players prioritizing top tier marketing leadership to navigate a fast evolving global landscape. The company’s decision to place marketing at the center of its growth engine underscores a broader trend where storytelling, trust, and brand positioning are becoming just as important as technical capability.

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