Supraja Srinivasan corporate communications leader joins Publicis Groupe South Asia

Publicis Groupe South Asia appoints Supraja Srinivasan corporate communications leader for the region, strengthening its narrative across brands and markets.

As marketing networks evolve into transformation partners for clients, the way they tell their own story has become just as important as the work they deliver. Publicis Groupe South Asia is strengthening that narrative engine with a new leadership appointment at the intersection of brand reputation, internal culture and external influence.

The network has named Supraja Srinivasan corporate communications leader for South Asia, with the title of Vice President and Head of Corporate Communications. Reporting to regional chief executive Anupriya Acharya, she will oversee internal and external messaging, lead reputation building and push B2B and digital communication efforts across the group diverse agencies and specialist units.

A communicator shaped by newsrooms and brands

Supraja career spans more than sixteen years across corporate communications, brand strategy and business journalism. Before stepping into in house roles, she spent significant time in newsrooms at leading financial and business platforms, including The Economic Times, Bloomberg TV India and CNBC TV18. That grounding in editorial judgement and public narrative gives her a strong instinct for how stories travel and which details matter.

She later moved to BookMyShow, where she spent seven years building and leading communication across India, Southeast Asia and the UAE. In that role, she managed press relations, corporate storytelling and brand reputation for a consumer facing platform that operates at the intersection of entertainment, technology and live experiences.

Along the way, she has been recognised for her work in shaping narratives and designing communication strategies that connect business objectives with public perception.

What should companies know about the Supraja Srinivasan corporate communications remit

At Publicis Groupe South Asia, her mandate goes beyond press releases. The role involves shaping a shared narrative for an ecosystem that brings together creative, media, data, technology and consulting capabilities. With the network leaning into its Power of One model, which integrates these strengths under a single operating framework, communication must show how all the pieces work together for clients.

In her own comments on the move, Supraja has highlighted the scale, ambition and transformation energy she has observed within the group. She points to the opportunities that arise when creativity, data, technology and media are combined to help brands navigate the future of marketing. The task now is to translate that internal momentum into clear, compelling stories for clients, partners, talent and industry stakeholders.

From the leadership side, Anupriya Acharya has described the appointment as timely. After several years of strong growth, the network is intensifying its focus on differentiated solutions powered by data, content and artificial intelligence. A strong communication leader is expected to help amplify that shift, deepen thought leadership and keep the organisation voice present in key industry conversations.

How does this reflect wider trends in marketing networks

The move underlines a broader pattern where communication heads are no longer seen only as custodians of crisis management or media relations. They are increasingly expected to

• Craft a unified story across multiple specialist brands and markets
• Support business development by clarifying positioning and capabilities
• Build internal pride and alignment around shared goals
• Anticipate narrative risks as technology and expectations change

For large networks, this means placing seasoned professionals with both newsroom and brand side experience in roles that sit close to the top table. Supraja mix of journalism, platform experience and regional responsibility fits that template.

By appointing Supraja Srinivasan corporate communications leader for South Asia, Publicis Groupe is signalling how central narrative building has become to its growth agenda. The combination of newsroom heritage, platform experience and regional insight positions her to help the network articulate its Power of One promise with greater clarity and consistency in a marketing landscape that is evolving at high speed.

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