Surya Roshni’s next phase needs scale with clarity. Parul Phadke steps up to lead marketing and advertising for the lighting and consumer durables business with a background that spans brand management, corporate communication and public relations, plus a recent stint sharpening the company’s digital backbone. The brief is straightforward. Strengthen salience nationwide and modernise how the brand shows up at shelf, on screen and in service.
Expect three immediate shifts. A simpler communication grid that moves from feature lists to use case storytelling so consumers can choose quickly. A retail and trade toolkit that keeps the brand consistent across multi format stores while giving partners sharper reasons to push the line. A digital and data rhythm that links campaigns to category demand and turns launches into measurable lifts in share and repeat.
Credentials matter in a category where trust sits next to price. Dual postgraduate degrees in marketing and added training in digital help, but the operating tell will be how fast creative and media iterate. If the team can ship small improvements weekly, tighten response on feedback, and publish reliability signals, the brand will feel fresher without losing its scale advantage.
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