ZEPIC assists marketers in captivating customers with hyper-personalised marketing through its no-code AI-driven platform. This platform allows businesses to leverage customer data to tailor campaigns and engage with customers in a relevant manner.
During events like the IPL season, brands and retailers can utilize ZEPIC to send customized notifications to fans based on their team affiliations and interests. For example, offering personalized team merchandise to CSK fans or tickets to matches featuring RCB for Kohli fans. ZEPIC can even target specific preferences, such as offering discounts at a Japanese restaurant live streaming an MI game to a Mumbai Indians follower who also enjoys sushi.
In another scenario, ZEPIC can help travel companies and tourism bodies target customers interested in beach holidays by offering beachside properties and homestays based on their browsing history.
Founded in January last year, ZEPIC provides businesses with a consolidated framework of data to personalize communication with individual customers. Its platform, which requires no software setup, offers pre-built tools and a no-code, AI-driven solution that enables businesses to launch hyper-personalized campaigns within just two hours.
ZEPIC's core architecture centres around the customer record, empowering marketers with valuable insights to build effective customer engagement strategies. By breaking down data silos and providing a unified 360-degree view of customers across different channels, ZEPIC enables businesses to engage with customers through multiple mediums like email, WhatsApp, and push notifications.
Currently in the pre-revenue stage, ZEPIC is supported by a select group of investor partners and plans to launch its platform early next month. Its early customers include a national-level sporting body in Australia, a telecommunications firm in the Pacific Islands, and a tourism body in the same region.
Looking ahead, ZEPIC aims to target customers in various sectors including retail, ecommerce, travel, hospitality, non-profit organizations, and sports organizations. Operating in the marketing automation, customer data platforms, customer experience management, and CRM categories, ZEPIC competes with global firms such as Microsoft Dynamics 365 Customer Insights, Klaviyo, Salesforce Marketing Cloud, and Braze, along with Bengaluru-based Moengage, a customer engagement platform.
