As India's 2024 General Elections progress into the second polling phase, various well-known brands have launched creative campaigns aimed at encouraging people to vote. These initiatives highlight the importance of civic responsibility and aim to increase participation, especially among young adults.
Encouraging First-Time and Young Voters
#VotingVirgin by Manforce Condoms
Targeting New Voters
Manforce Condoms introduced the #VotingVirgin campaign to inspire first-time voters. Through playful conversations between friends about first-time voting experiences, the campaign creatively encourages young people to participate in their first election.
Every Single Vote Counts by Tinder
source: tinder
Tinder has integrated special voting-themed stickers into its app, such as "Voting Partner Needed" and "I Voted." Partnering with youth-focused organizations like Yuvaa and Mark Your Presence, Tinder aims to educate its users about voting through interactive content available from mid-April to mid-May 2024.
Play Your Part by Spotify
source: spotify
In collaboration with the Election Commission of India, Spotify has created a dedicated hub with playlists to motivate voters. Messages from famous musicians like AR Rahman encourage listeners to contribute to national development by voting, akin to supporting artists.
#SmartCitizen by BluSmart
BluSmart's #SmartCitizen campaign focuses on voters in Delhi, Gurgaon, and Bengaluru, stressing the impact of each vote through social media and direct engagement. Voters who participate receive a special badge, reinforcing the campaign's message of civic duty.
Responsible Voting by the Election Commission of India
The Election Commission has backed a campaign designed to promote thoughtful voting choices through engaging video content on TV and other platforms, stressing the importance of each vote.
Paragon’s Message
source: paragon
Paragon is reaching out to other footwear brands to emphasize the importance of voting, encouraging industry-wide support to show unity and the significant role of collective action in shaping the nation.
Vote Solid, Desh Solid by Bangur Cement
Bangur Cement's campaign, featuring actor Sunny Deol, draws a parallel between strong cement for sturdy construction and solid voting for a robust nation, using various media to spread its powerful message.
A United Front for Democracy
These brand-driven campaigns showcase innovative approaches to mobilize voters, highlighting the crucial role of civic engagement in strengthening democracy. As the election continues, these efforts are key in encouraging a higher turnout and informed voting decisions.
