Coca-Cola has once again proven that it knows how to turn a beverage into a cultural moment. In its latest collaboration with the Star Wars franchise, the global soft drink giant has launched a dazzling new campaign titled Coca-Cola x Star Wars Refresh Your Galaxy. This global rollout features limited edition Coke and Coke Zero Sugar bottles and cans adorned with 30 of the most beloved Star Wars characters including Luke Skywalker, Princess Leia, Grogu, Darth Vader, and The Mandalorian.

But this is not just about packaging. Coca-Cola has added an interactive twist that brings the Force to life. Each bottle comes with a QR code that unlocks a powerful Augmented Reality experience, allowing fans to send their own hologram messages just like Princess Leia. Whether you want to call upon fellow Jedi or send love to your Sith leaning friends, the experience puts storytelling in your hands.

The campaign’s flagship ad film showcases a theater filled with Star Wars superfans, a celebration of intergenerational cosplay, community, and shared obsession. When a technical glitch interrupts their special screening, it is the Coke bottles that save the day, transforming into glowing lightsabers and igniting an epic cinematic battle scene. Packed with Easter eggs and fan service, the film brings the campaign’s magic to life.

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Character segmentation between Coke and Coke Zero adds a layer of collectability. Classic Coke features characters like Kylo Ren, Queen Amidala, and Boba Fett, while Coke Zero brings in legends like Yoda, Han Solo, and BB8. Even more exclusives including The Mandalorian and Grogu designs are only available at Disneyland and Walt Disney World resorts, adding a thrill for collectors and parkgoers alike.

This is not Coca-Cola’s first crossover with Disney’s galactic empire. Their long standing partnership includes campaigns like the Star Wars Galaxy’s Edge orb bottles and last year’s Coca-Cola x Marvel The Heroes collection. But this new campaign taps into a deeper idea, giving fans not just something to drink or collect, but something to interact with.

Launching July 1, 2025, across North America, Latin America, Europe, Japan, and the South Pacific, the Coca-Cola x Star Wars campaign is more than just a brand play. It is a cultural celebration that bridges joy, nostalgia, and cutting edge tech.

 

Experience the galaxy in a bottle. Scan, sip, and step into the Star Wars universe. Follow Marketing Moves on Instagram and Facebook for more campaign stories that rewrite the marketing playbook.