Adani latest campaign highlights airport service interactions with human care

Adani latest campaign highlights airport service interactions by turning a routine journey into an emotional story of care. Under its ongoing Hum Karke Dikhate Hain platform, the group has released a new film titled Aapke Safar Ke Humsafar, this time placing airport staff and travellers at the centre of the narrative.

Conceptualised by Ogilvy India and directed by Shoojit Sircar, the film is also significant for another reason. It is among the final pieces of work guided by the late Piyush Pandey, whose influence on the idea and execution is acknowledged in the communication.

How Adani latest campaign highlights airport service interactions

Set inside an Adani Airport, the story follows an elderly couple preparing for their first international trip. They arrive armed with a handwritten note listing every step of the process. When the note goes missing, the sense of security it offered vanishes with it.

At this point, an airport staff member steps in. Rather than simply giving directions, she chooses to stay with them through the journey. She helps them navigate check in, shopping, waiting areas and eventually accompanies them right up to the boarding gate.

The film uses this simple plot to underline a larger message. Airport infrastructure may be made of steel and glass, but the experience is shaped by people and their willingness to notice who needs help. The story suggests that service touchpoints can transform travel from stressful to magical when care becomes part of the process.

Hum Karke Dikhate Hain brought into the airport

Ajay Kakar, head of corporate branding at Adani Group, places the film within the larger Hum Karke Dikhate Hain narrative. He notes that the group campaigns are designed to show how its spirit of getting things done with purpose touches people and communities across India through infrastructure businesses.

In this context, airports are framed as gateways that open the world to Indians and open India to the world. The latest film is presented as a reflection of the aspiration to make travel at Adani airports both memorable and meaningful for every traveller, not just frequent flyers.

For viewers, the story answers a simple question that many families quietly carry in their minds when older relatives travel alone. Will someone help them if they get confused or anxious The film reassures them that the system can still have a human face.

Remembering Piyush Pandey through one of his final projects

For Ogilvy India, this campaign carries an emotional layer. Co chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha describe the Hum Karke Dikhate Hain series as a way to show how Adani Group is touching lives and building lasting change, while keeping communities at the centre.

They highlight this airport story as a continuation of that journey, showcasing how Adani Airports aim to set world class benchmarks in travel and infrastructure without losing sight of people. The duo also pay tribute to Piyush Pandey, noting that he guided the project with his characteristic warmth and clarity at every step. The film therefore stands not only as brand communication, but also as part of his creative legacy.

Why this airport film works for brand storytelling

The strength of the film lies in its everyday relatability. Many viewers have seen elderly parents or grandparents struggle with the complexity of modern travel forms to fill, counters to find, gates to reach. By focusing on one such couple, the campaign keeps the story grounded while still carrying a wider promise.

From a brand perspective, the airport becomes a stage to demonstrate service standards in a soft yet persuasive way. Instead of listing features, the narrative shows how staff behaviour, training and culture can reduce anxiety and build trust. That kind of story often travels further than any checklist of amenities.

Adani latest campaign highlights airport service interactions by slowing down a high pressure environment and choosing to see it through the eyes of first time travellers. With Ogilvy India, Shoojit Sircar and the guiding hand of Piyush Pandey behind it, Aapke Safar Ke Humsafar extends the Hum Karke Dikhate Hain platform into aviation and reinforces a simple promise that infrastructure matters most when it feels personal, caring and human.

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