Crocs partners with Himesh Reshammiya to spotlight effortless confidence with ‘Your Rizz’ campaign

Crocs is doubling down on culture-led storytelling with its latest campaign, Your Crocs, Your Rizz, featuring musician and internet icon Himesh Reshammiya. Conceptualised by Kulfi Collective, the film leans into Reshammiya’s instantly recognisable persona to amplify Crocs’ brand philosophy: self-expression that feels real, unfiltered, and effortless.

 

 

 

 

 

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The short film is set inside a restaurant, where Reshammiya unexpectedly breaks into his trademark moves — dramatic expressions, stylised gestures, and his signature screen presence. A slowed-down version of Dil Ke Taj Mahal Mein plays under the moment, pushing the film into a playful parody. The twist reveals itself midway: he isn’t reacting to attention, but to a fan wearing Crocs. Their mirrored movements form the emotional core of the campaign — confidence that quietly radiates without trying too hard.

The narrative sits comfortably within Crocs’ global ethos. The brand has long championed ease over effort and authenticity over performance. The campaign taps into internet humour and celebrity theatrics, but grounds it in a universal idea: your style is your energy. Your energy is your “rizz.”

“Whether it’s music or style, I’ve always followed my own rhythm. Crocs represents that spirit — being comfortable, unapologetic, and unstoppable,” Reshammiya said. “Your Crocs, Your Rizz is a reminder that expression doesn’t need noise; it needs truth.”

A Crocs spokesperson said the objective was to showcase “effortless presence rather than performance.” They added, “Real confidence is when you show up exactly as you are. Himesh embodies that ease. He is original, magnetic, and unmistakably himself — the true spirit of ‘rizz.’”

Akshat Gupt, co-founder and chief creative officer at Kulfi Collective, called Himesh “pure internet gold.” “He is mysterious, iconic, and impossible to imitate. With this film, we wanted to bottle that energy. Absurd, effortless, and instantly memorable — that’s the Crocs attitude,” he noted.

The campaign strengthens Crocs India’s positioning among Gen Z and young adults who embrace irony, pop-culture playfulness, and personality-driven fashion. By leaning into a figure who has transitioned from Bollywood star to meme culture icon, the brand bridges legacy fandom with digital-native humour.

Your Crocs, Your Rizz is now live across Crocs India’s social and digital platforms, reinforcing a consistent brand narrative: your individuality is your magnetism — and your Crocs are simply an extension of that.

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