IGP Tim Hortons partnership marks thoughtful International Mens Day gesture

The IGP Tim Hortons partnership celebrates International Mens Day with curated surprises in store, reflecting a shared focus on small but meaningful appreciation.

Not every celebration sits on a major festival date. Increasingly, brands are discovering that quieter cultural moments can be just as powerful when they are treated with care. That is the spirit behind a new initiative from gifting platform IGP and coffee chain Tim Hortons India, who have joined forces for a special International Men’s Day experience across select outlets. The IGP Tim Hortons partnership is built around a simple idea a small, well considered gesture can make people feel seen.

Scheduled for nineteen November, the collaboration reflects how more brands are beginning to treat International Men’s Day as a chance to pause, acknowledge and appreciate contributions that often go unnoticed. While occasions such as International Women’s Day have long shaped brand calendars, this day is slowly emerging as another meaningful marker in the year.

How does the IGP Tim Hortons experience work

As part of the initiative, every man visiting a Tim Hortons store across India on the day will receive a surprise curated by IGP, along with a warm message of appreciation. The gift is described as thoughtful yet premium, designed to match the shared philosophy of both brands creating memorable moments, celebrating people and elevating everyday experiences through kindness.

Rather than relying on large scale discounts or loud promotions, the focus is on a personal, in store touch that can brighten someone routine visit. Selected outlets will carry the experience in a way that blends naturally with the café environment, aligning with the brand positioning of Tim Hortons as a place for comfort and conversation.

Why do brands see value in smaller observances

The collaboration underscores a broader shift in how marketers think about occasions. Beyond high profile holidays, there are many smaller dates that resonate emotionally with specific groups. International Men’s Day is one such moment, encouraging reflection on the roles men play in families, workplaces and communities.

By engaging with these quieter observances, brands can

Build deeper emotional connections with customers
Stay culturally aware and relevant
Create experiences that feel sincere rather than purely transactional

The IGP Tim Hortons partnership uses this day not for grand statements but for a grounded, one to one act of appreciation.

What do IGP and Tim Hortons say about the collaboration

Tarun Joshi, founder and chief executive officer of IGP, frames gifting as a way to give voice to emotions that often remain unspoken. He calls International Men’s Day a reminder to appreciate men who support, nurture and anchor lives, noting that many do not receive explicit recognition.

He describes the initiative with Tim Hortons as an effort to encourage that sentiment, suggesting that even a small act can lift someone mood, especially for those who are not used to being on the receiving end of gestures. He also reiterates IGP commitment to crafting more such heartfelt moments for its audiences.

Tarun Jain, chief executive officer of Tim Hortons India, echoes that thinking. He points out that many roles played by men go understated and that recognition matters. For the brand, the partnership is a way to bring those contributions into focus through a simple acknowledgment inside the café, aligning with its emphasis on warmth and community.

Why thoughtful experiences leave a lasting impression

At the core of the initiative is a belief that the scale of a gesture is less important than its sincerity. A small, unexpected moment of appreciation can stay with someone longer than a large but generic campaign. For gifting platforms and cafés alike, such experiences help create positive associations that go beyond product attributes.

In a cluttered marketing environment, this kind of quiet, human centred approach can differentiate brands that truly understand the emotional context of their customers lives.

By turning International Men’s Day into an occasion for personal, in store appreciation rather than just another promotional hook, the IGP Tim Hortons partnership shows how brands can use smaller cultural moments to create sincere, memorable experiences that celebrate people in ways that feel both gentle and genuinely meaningful.

Follow Marketing Moves on Instagram and Facebook for industry insights, strategy breakdowns, and brand transformation stories.