New lifestyle brands highlight Adani Ahmedabad Marathon partners announcement

With the ninth edition of the Adani Ahmedabad Marathon approaching, organisers have revealed a refreshed slate of lifestyle driven partners for the 30 November 2025 run at the Sabarmati Riverfront. The Adani Ahmedabad Marathon partners announcement underlines how the event is evolving into a city wide festival that blends sport, fashion and community.

Adani Sportsline has introduced a line up of new age brands aimed at enhancing hydration, comfort and overall experience on race day. Myntra Sneaker Club joins as Fashion Partner, bringing a style led connection to the running community through its sneaker focused platform that curates drops and trends for younger, fashion aware participants.

Flipkart Minutes and Welspun Sintex have signed on as Associate Partners. Flipkart Minutes, the instant commerce arm of Flipkart, will support runners and spectators with rapid delivery of race essentials and other key items, addressing last minute needs around the event. Welspun Sintex, which has decades of experience in liquid storage solutions, will contribute through its plastic product portfolio.

BMW Gallops Autohaus becomes Luxury Mobility Partner under a two year association. As the city’s official BMW dealership, it will provide lead vehicles for the marathon categories, linking the brand’s performance and craftsmanship with the pace setting duties on race day.

Bisleri has been named Hydration Partner under a three year agreement, supplying packaged drinking water across the route to keep runners refreshed with its familiar purity and consistency.

The organisers have also unveiled the official jersey for this edition, designed by award winning designer Aaquib Wani. The reveal took place at Palladium Mall, which serves as Mall Partner, reinforcing the event’s connection with urban lifestyle destinations.

Sanjay Adesara, chief business officer at Adani Sportsline, said the marathon has grown into a city wide running festival that celebrates the energy and individuality of every participant. He noted that the addition of brands like Myntra Sneaker Club, Flipkart Minutes, BMW Gallops Autohaus, Welspun Sintex and Bisleri brings a fresh layer of fun and flair.

A Flipkart Minutes representative said the marathon offers a platform to engage citizens at scale as the service expands in Ahmedabad, while also supporting a cause that honours the Indian Armed Forces.

BMW Gallops Autohaus managing director Tanuj Pugalia said the partnership is about more than mobility, describing it as a way to encourage healthy lifestyles and community engagement while supporting a run that pays tribute to service personnel.

The Adani Ahmedabad Marathon continues to centre its Run4OurSoldiers cause, using the event to raise awareness and support for the Armed Forces while building an inclusive running culture in the city. For partner brands, the platform offers a way to connect with a health conscious audience in an environment that blends fitness, civic pride and philanthropy.

The new roster signals how mass participation runs are becoming stages for integrated brand experiences that touch fashion, quick commerce, mobility and hydration, turning race day into a broader reflection of urban culture and lifestyle.

Follow Marketing Moves on Instagram and Facebook for industry insights, strategy breakdowns, and brand transformation stories.