Rashmika Mandanna and Snapchat Make Friendship Day Unforgettable with Streaks, Perfume and Pure Nostalgia

Snapchat is turning this Friendship Day into a celebration of real bonds, shared memories and digital magic. And leading the celebration is Rashmika Mandanna, one of India’s most beloved stars, in a global-first partnership to bring something special to Indian Snapchatters.

Starting July 30, Snapchatters across India can restore up to five of their cherished Snap Streaks completely free of charge. This limited-time feature, available until August 3, is a thoughtful nod to the connections that define us. Whether life got busy or your streak slipped by accident, this is a rare chance to bring it back and celebrate the friendships that matter most.

Known for its streaks as a symbol of consistent connection, Snapchat is going all in with the spirit of Friendship Day. Alongside Rashmika, the platform is also launching the ‘Besties Bitmoji Lens’ which lets users crown their closest friends with a virtual trophy. It is playful, personal and full of the affection that makes this occasion special.

But the celebration did not stop there. At a heartfelt event in Mumbai titled ‘Snap with Stars,’ Rashmika Mandanna launched her new perfume brand ‘Dear Diary’ in the company of Snapchat’s top fashion and beauty creators. These creators now form the official #DearDiarySnapStarSquad and will create content around the brand in the coming months. Together, they shared stories of friendship, confessions and the inspiration behind the perfume, which Rashmika describes as a tribute to the memories we never want to forget.

For Rashmika, this partnership with Snapchat is more than just a campaign. It reflects her deep bond with her friends and the emotions captured in her new fragrance. As she put it, her friends are her real-life diary and 'Dear Diary' is an attempt to bottle that emotion. With Snapchat’s Streak Restore feature launching at the same time, it feels like a perfect pairing of memory and meaning.

Snapchat’s Saket Jha Saurabh summed it up best by saying that friendship is at the heart of the platform, and Rashmika was the ideal partner to bring this idea to life. From celebrating her new brand to giving users the chance to rekindle old streaks, the campaign is a full-circle moment of digital nostalgia and personal connection.

This Friendship Day, Snapchat is not just offering a feature. It is offering a feeling. With Rashmika leading the way, it is a reminder that memories may fade but connections can always find their way back.

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