Liquid Death, the company that sells water in cans, is gaining attention in the drinks market because of their unique way of advertising and using eco-friendly packaging. This business started in 2017 and has just gotten a large amount of money from investors, making its value reach $1.4 billion.
Liquid Death has achieved sales of $263 million worldwide and can now be found in 113,000 stores throughout the U.S. and U.K., showing a very high rate of growth that tripled each year over three years, making it the most rapidly expanding brand in water and iced tea as reported by SPINS, which conducts market research.
Why is 'Liquid Death' so successful?
The success of the brand is because it has a different way to promote itself. Liquid Death uses unusual methods, not like the usual ways we see for bottled water advertising, and this makes customers notice and stick with them. The brand name "Liquid Death" represents their goal to "kill your thirst" and supports using aluminium for sustainable packaging.
Check out the brand's Instagram handle and see how it incorporates 'guerilla marketing' tactics.
Liquid Death has grown a big following on social media, with 5 million followers on TikTok and 2.9 million on Instagram. Working together with famous people like Travis Barker and Steve-O has made it even more popular.
What has worked for the brand?
Liquid Death's important markets include places where live entertainment happens, and there is special packaging helps to remove any embarrassment from drinking non-alcoholic drinks. The cans look like beer cans, making a trendy choice for people who care about their image.
The beverage company Liquid Death uses attractive packages and famous people promote it. They care about the environment, which changes how drinks are sold and meets customers' growing desire for products that are good for health and do not harm nature
What's in store for the future?
As more people become interested in not drinking alcohol, the company Liquid Death is adding sparkling water and iced tea to its products. This move allows them to take advantage of the rising interest in drinks without alcohol.
The market might be new and emerging but the brand's marketing has elevated the water can company to a niche category maker in its own right.
