Shin Ramyun, the beloved noodle brand hailing from South Korea's Nongshim, is shaking up the advertising scene in Nepal with its latest campaign. Spearheaded by the innovative team at Outreach, this campaign takes a unique approach by highlighting the experiential aspect of Shin Ramyun to captivate a wider audience.

Shin Ramyun's Campaign for Nepal

In a market saturated with numerous domestic noodle brands, Shin Ramyun's campaign targets the younger demographic, key influencers who introduce foreign brands to Nepali households. This strategy showcases creativity and innovation and underscores Shin Ramyun's superior quality. By spotlighting the experiential elements of Shin Ramyun, the campaign transforms it from a mere product into a lifestyle choice.

The centrepiece of the campaign is a vlog-style video featuring a group of friends embarking on an adventure amidst Nepal's breathtaking mountains, with Shin Ramyun enhancing their experience. This narrative showcases the product's excellence and resonates emotionally with viewers, inspiring them to embark on their own adventures with Shin Ramyun by their side.

This fresh and immersive approach to advertising in Nepal exemplifies Outreach's commitment to pushing boundaries and creating memorable experiences for consumers.

Check out the campaign here: