Mad Influence, a leading influencer marketing agency in India, has partnered with Star Sports, the country's top sports broadcaster, for the second edition of the Star Sports Dream Job campaign in 2024. This campaign aims to discover new talent with exceptional anchoring abilities.
The Goal of the Campaign
The Star Sports Dream Job initiative started in 2007. Its goal is to find fresh talent who can anchor sports shows. The winner gets a full-time anchoring job at Star Sports. Jatin Sapru, the first winner, is a great example of how this program can change lives.
Campaign Details
The campaign began on April 8, 2024. Its main aim is to find outstanding talent through weekly challenges that test participants' anchoring skills. This gives talented individuals from all over India a chance to shine and build a career in sports anchoring.
Themed Weekly Challenges
The campaign features weekly challenges with different themes, such as #IPLRivalryWeek, #IPLFanWeek, #GullyCricketKeStar, #RevengeWeekOnStar, #RaceToPlayoffsOnStar, and #PlayoffsOnStar. Each theme is designed to engage a wide audience and bring out the best in the participants.
Statements from Key Figures
Gautam Madhavan, CEO and founder of Mad Influence, expressed his excitement: "We are delighted to collaborate with Star Sports for the Star Sports Dream Job campaign. This initiative provides a platform for aspiring talents to showcase their skills and pursue their dreams in sports anchoring."
Aman Narula, head of operations at Mad Influence, added: "We’re thrilled to embark on this journey with Star Sports. Through engaging challenges and interactive segments, we aim to find the next generation of sports-anchoring talent. This initiative offers a platform for individuals across India to showcase their skills and realize their dreams."
Recent Collaborations and Events
Recently, Mad Influence and Star Sports teamed up with Rishabh Pant in Delhi on May 18, where he met with students. To further boost the event, influencer Karron S. Dhingra was brought in to create content and promote the Star Sports Dream Job campaign. This collaboration is part of the excitement as Rishabh prepares for his comeback in the upcoming T-20 World Cup.
Expanding the Campaign's Reach
To increase the campaign's reach, Mad Influence collaborated with social media stars across the country. They also enlisted the support of Kevin Pietersen, who played street cricket with creators Aarush Bhola and Varun Yadav, generating widespread excitement.
Highlight: Cricket Live Segment
A highlight of the campaign is the "Cricket Live" segment hosted at the Star Sports studio. Here, creators had the chance to go live on TV, interacting with cricket legends like Harbhajan Singh and Mohammad Kaif. Personalities like Surabhi and Samriddhi (Chinki Minki) and Simran Dhanwani added diverse and engaging content.
The combined efforts of Mad Influence and Star Sports have greatly amplified the campaign's reach and engagement. By involving high-profile personalities and a diverse group of creators, the campaign has reached a broader audience. Mad Influence and Star Sports invite aspiring talents from all over India to take part in this incredible opportunity and join the Star Sports Dream Job campaign.
