Crunchyroll, a leading name in the anime industry, has initiated its inaugural advertising effort in India, under the banner "Wish Your World Was Anime." The campaign stars celebrated actors Tiger Shroff and Rashmika Mandanna, aiming to immerse viewers in the enthralling universe of anime, diverging from the monotony of daily life.
The narrative of the advertisements centers around Tiger and Rashmika, who envision themselves embarking on thrilling quests and tackling obstacles reminiscent of anime protagonists. Premiering during the IPL season, the campaign is set to captivate audiences digitally on JioCinema throughout the TATA IPL matches. Additionally, Crunchyroll is set to amplify its presence through extensive marketing strategies, encompassing outdoor billboards, digital advertisements, and robust social media activities.
Anime's appeal lies in its distinctive approach to storytelling, pulsating action sequences, and visually stunning art, offering viewers a gateway to realms filled with inspiration and profound emotions. Through this campaign, Crunchyroll aspires to forge a deeper connection with the global anime aficionado community by invoking a yearning to intertwine the enchantment of anime with their everyday existence.
The commercials blend original Japanese anime artistry with live-action footage, delivering an authentic anime ambiance. Tiger Shroff's advertisement is enhanced by exclusive musical compositions from Donn Bhatt, whereas Rashmika Mandanna's spot is adorned with the track "Billo" by Excise Dept. This campaign marks a pivotal moment for Crunchyroll, underscoring its dedication to nurturing the anime culture within India.
Markus Gerdemann, Crunchyroll’s Senior Vice President of Marketing, shared his enthusiasm for the campaign, underscoring anime's prowess in captivating storytelling. Norman Rabinovich, Vice President of Creative Services, highlighted the campaign's significance in celebrating anime's essence and its unifying effect on fans across India.
