Allen Solly Appoints Sania Mirza As First Brand Ambassador For Womenswear Handbags

A New Era For Allen Solly Womenswear

Allen Solly, part of Aditya Birla Lifestyle Brands, has unveiled its latest womenswear campaign with global sports icon Sania Mirza as the face of its handbags collection. This marks the first time the brand has appointed a dedicated ambassador for its womenswear category, underlining its commitment to building stronger visibility and resonance with modern women.

The newly launched handbags embody a balance of elegance, individuality, and everyday practicality. Designed for women who carry confidence with style, the collection reflects contemporary fashion while ensuring functionality remains at the forefront.

Campaign Highlights

The campaign film features Sania Mirza showcasing Allen Solly’s latest handbags in a series of looks that capture vibrancy, sophistication, and modern charm. The narrative encourages women to view handbags not just as accessories but as defining statements of their personality and style.

Rolled out as a full scale campaign across Instagram, Meta, and Spotify, along with an impactful in store presence, the launch aims to reach urban women audiences across multiple touchpoints. The 360 degree approach ensures that the campaign establishes Allen Solly handbags as both aspirational and accessible.

Sania Mirza On Her Role

Sharing her excitement, Sania Mirza expressed that handbags have always been more than just accessories for her, describing them as extensions of style and individuality. She highlighted how the collection elevates any outfit while staying authentic to personal expression. This campaign also marks her debut partnership with Allen Solly, adding an extra layer of significance to the collaboration.

The Brand’s Vision

According to Richa Pai, Chief Business Officer at Allen Solly, the new collection embodies the essence of Allen Solly womenswear. She emphasized how Sania brings alive the spirit of confidence and elegance through the campaign, making each bag stand out as a stylish yet practical essential.

Adding to this, Tithi Ghosh, President at Ogilvy South, noted that Allen Solly handbags have become the go to choice for young and stylish women. She highlighted Sania’s charismatic personality and effortless style as the perfect complement to the collection, while applauding the campaign’s international appeal and modern storytelling under Joyeeta Patpatia’s direction.

A Stylish Step Forward

With this campaign, Allen Solly has redefined its womenswear narrative by positioning handbags as versatile style staples that combine fashion with functionality. The partnership with Sania Mirza signals a bold new chapter, one where fashion meets cultural relevance and consumer connection at scale.

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