Crocs and Rashmika Mandanna Bring Festive Cheer with ‘Share the Joy’ Campaign

Crocs Adds Festive Sparkle with Rashmika Mandanna

Crocs has officially launched its festive campaign ‘Share the Joy’, featuring actor and brand ambassador Rashmika Mandanna alongside a lively crew of Gen Z creators. The campaign aims to capture the essence of real celebrations spontaneous, unfiltered, and filled with laughter. Set to the nostalgic rhythm of the retro hit Yaar Bina Chain Kahan Re, the film brings together music, color, and fun in classic Crocs style.

The story unfolds with Rashmika prepping for a Diwali get-together, surrounded by friends who help her transform a half-decorated space into a bright, buzzing celebration. From decorating lights to breaking into spontaneous dance, the film reflects how small, imperfect moments create lasting memories  and how Crocs, with their iconic clogs and Jibbitz charms, fit right into that vibe of effortless joy and comfort.

Celebrating Self-Expression Through Style

At the heart of the campaign is Crocs’ message of individuality and self-expression. The brand’s Classic Clogs, reimagined with new festive Jibbitz charms, are presented not just as footwear but as fashion accessories that let wearers tell their own story. From glittering details to bold colors, the festive range is designed to match every mood, outfit, and moment of celebration.

Yann Le Bozec, Head of International Marketing at Crocs, said, “Festive celebrations are personal, playful, and full of unfiltered joy. ‘Share the Joy’ celebrates exactly that  showing how our Classic Clogs and Jibbitz charms can bring sparkle, comfort, and creativity to every celebration.”

A Modern Take on Festive Storytelling

The campaign, conceptualized by Kulfi Collective, leans on authenticity over perfection. Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective, explained, “Diwali is often shown as grand and flawless, but the real beauty lies in its chaos in friends laughing, families teasing each other, and those candid, imperfect moments. That’s what we wanted to capture with Crocs celebrations that are real, fun, and full of personality.”

New Festive Collection Highlights

To mark the campaign, Crocs has unveiled a special festive lineup including the Bae Velvet Clog, the Studded Classic Clog, and the Crush Clog in Plush Plum. Each piece blends comfort with an elevated festive flair, perfect for those who love adding personality to their style. Whether it’s a casual brunch or a Diwali card party, these designs combine functionality with festive sparkle.

A Celebration of Joy Across Platforms

‘Share the Joy’ is live across digital, social, and retail platforms, connecting with young audiences who love to express themselves through fashion and fun. The campaign reinforces Crocs’ growing presence in India’s lifestyle space while spotlighting how comfort and creativity can come together in every festive moment.

This Diwali, Crocs and Rashmika remind us that joy is not in perfection but in the laughter, chaos, and shared moments that make every celebration special.

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