The campaign highlighted the unrecognised rockstars who keep our world running smoothly- whether it’s the security guard ensuring our safety, the house help managing our homes, or the colleague who’s always ready to lend a hand. These individuals play a crucial role in our everyday routines, yet their efforts often go unnoticed.
With a simple yet meaningful gesture of gifting a rose, #GulabSeShukriya became a powerful way to acknowledge their contributions, show appreciation and bring a smile to their faces. Sometimes, the smallest acts of gratitude leave the biggest impact.
Dabur Gulabari collaborated with social media influencers and public figures to bring this concept to life, as they surprised community security guards, house helpers, and other everyday changemakers with a rose. The heartwarming reactions captured through this initiative truly redefined the essence of Rose Day, reminding us all that appreciation doesn't always require grand gestures- it just needs sincerity.
Virat Khanna, Head of Skin Care at Dabur India Ltd., shared his thoughts on the campaign, stating, “For us at Dabur, beauty is more than just appearances- it’s reflected in the kindness we show and the gratitude we express. Through #GulabSeShukriya, we wanted to inspire people to look beyond conventional celebrations and take a moment to recognise those who silently make our lives better every day.”
#GulabSeShukriya has sparked a heartwarming movement on social media, inspiring countless people to share their own moments of gratitude and spread love throughout Valentine’s Week. Dabur Gulabari’s message is clear- Love isn’t just about grand gestures; it’s about making everyday moments meaningful.
Did you take a moment to appreciate someone special with #GulabSeShukriya? ?
