A Collaboration No One Saw Coming
Two global giants have come together in a way that has left foodies buzzing. KFC, with its three-decade legacy in India, and Snickers, one of the world’s most loved chocolate bars, have partnered to create an indulgent dessert that blends the best of both worlds. The KFC X Snickers Choco Mousse Cake is layered with chocolate-soaked sponge, topped with creamy chocolate mousse and finished with chopped Snickers pieces, bringing crunch, cream and chocolate into every bite.
Innovation On The Menu
The new dessert is being positioned as KFC’s first co-created offering, marking an important moment in the brand’s food innovation journey. Aparna Bhawal, Chief Marketing Officer at KFC India & partner countries, highlighted the surprise factor behind this collaboration. She said that no one would have imagined KFC and Snickers on the same plate, and that is exactly what makes this pairing so exciting. According to her, the Choco Mousse Cake is not just a dessert but the perfect finale to a KFC meal, crafted to delight both loyal KFC fans and Snickers lovers alike.
Snickers Meets A New Generation
Snickers, known for its tagline about hunger satisfaction, has embraced this collaboration as a way to connect with Gen Z consumers. Nikhil Rao, Chief Marketing Officer at MW India, said the younger audience looks for more than taste, they want fresh, share-worthy experiences that are both familiar and surprising. He added that this dessert is not just about co-creation but about crafting a bold, fun and unforgettable food moment that consumers did not know they wanted but will now crave.
ADVERTISEMENT
Availability And Pricing
The KFC X Snickers Choco Mousse Cake is available for a limited period across more than 1,300 KFC restaurants in India. Priced from Rs 129, the dessert can be enjoyed for dine-in, takeaway, and delivery via the KFC app or leading food delivery platforms. Customers can also pre-order through the KFC app while dining in, making it easier to skip queues and enjoy the sweet treat without delay.
A Sweet Finale For Every Meal
This collaboration is more than just about satisfying a sweet tooth. It represents how two iconic brands can come together to innovate and create cultural moments in food. By blending KFC’s reputation for finger-lickin’ good meals with Snickers’ signature hunger-busting taste, the Choco Mousse Cake promises to become a conversation starter and a must-try indulgence this festive season.
Follow Marketing Moves on Instagram and Facebook for more updates on exciting brand collaborations, campaigns and the biggest innovations in the world of marketing.