Livpure Weber Shandwick partnership to shape effortless wellness narrative

The Livpure Weber Shandwick partnership focuses on earned first communications to build a unified wellness made effortless story across media stakeholders and markets.

Livpure has taken a communications route that mirrors its broader business ambition to move from a single category brand to a full ecosystem built around everyday wellness. In a move that signals this shift, the company has appointed Weber Shandwick India as its strategic public relations and communications partner. The Livpure Weber Shandwick partnership is designed to translate product innovation and purpose into a sharper, more consistent public story.

Under the mandate, Weber Shandwick will collaborate with Livpure on an integrated communications approach that brings together media engagement, reputation management and narrative development. The goal is to reinforce Livpure position as a future ready brand that spans multiple wellness oriented categories rather than being confined to a single appliance or service.

What will the communications mandate cover for Livpure

At the heart of the brief is the idea of wellness made effortless, a phrase the company uses to describe its vision for products and services that simplify healthy living. The communications programme is expected to focus on three broad tracks.

Strategic media engagement that highlights innovation and impact rather than isolated launches
Reputation management that supports the brand through moments of scrutiny and change
Narrative building that connects diverse categories under a single wellness first identity

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Livpure operates across a range of segments, all aligned with health and home wellbeing. As it adds new offerings, the need for a cohesive brand voice becomes more pressing. The partnership is meant to ensure that different launches, collaborations and campaigns still feel like chapters of the same story when viewed by consumers, partners and investors.

How does Livpure describe its wellness ambition

For chief marketing officer Nitin Malhotra, the association is about making sure the brand intent is as visible as its products. He frames Livpure ambition as creating an ecosystem that makes daily wellness simple and accessible, not confined to occasional health drives.

He sees the new partnership as a way to bring that intent to life through deeper storytelling, stronger engagement with stakeholders and a unified voice that echoes the wellness made effortless philosophy across markets. The emphasis is on building resonance for purpose while also communicating a transformation journey that inspires trust and long term connection with consumers.

How will Weber Shandwick approach the mandate

From the agency perspective, the mandate is an opportunity to apply an earned first, data informed model to a brand that already has clarity of purpose. Karan Bhandari, managing director for integrated media strategy at Weber Shandwick India, describes Livpure as built for enduring relevance because of its focus on innovation and wellness.

The agency plans to support this with a communications framework that uses insight led storytelling to amplify Livpure message across regions and touchpoints. That includes

Developing narratives that link product benefits to broader wellness outcomes
Using data and listening tools to understand how consumers interpret the brand
Crafting content that can travel across traditional media, digital platforms and owned channels

By combining Livpure consumer insight with Weber Shandwick strategic and creative capabilities, the collaboration aims to strengthen advocacy among stakeholders and build brand equity that can sustain the next phase of growth.

Why this partnership matters for Livpure next chapter

Livpure is at a point where its portfolio and aspirations extend beyond its origins. With expansion comes the risk of fragmentation, where different categories speak slightly different languages and the core promise gets diluted. A structured communications partner can act as a glue that holds these pieces together.

The Livpure Weber Shandwick partnership is therefore less about a single campaign and more about shaping the long game. It is expected to help the brand navigate opportunities and challenges while keeping its purpose unmistakably visible. In a wellness space crowded with claims and clutter, a clear narrative anchored in making health simpler and more accessible can be a meaningful differentiator.

By aligning with a global communications firm that brings earned first strategy and integrated media thinking, the Livpure Weber Shandwick partnership gives the brand a stronger platform to express its wellness made effortless vision, deepen trust with stakeholders and build a cohesive identity as it grows across categories and markets.

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