The festive season brought sweet success for Karnataka’s beloved dairy brand Nandini. The Karnataka Milk Federation (KMF), which operates under the Nandini brand, recorded its highest-ever turnover this Dussehra and Diwali, earning ₹46 crore by selling 1,100 metric tonnes of sweets. This marks a remarkable 38 percent increase compared to last year’s ₹33.48 crore revenue from 725 metric tonnes of sales.

Record-breaking Festive Performance

Karnataka’s Minister for Animal Husbandry and Sericulture, K Venkatesh, announced the achievement, crediting it to meticulous planning and early production. “For the 2025 festival season, KMF and its member unions began preparations two months in advance, setting a target of 1,000 metric tonnes. Surpassing all expectations, they achieved 1,100 metric tonnes of sales and a turnover of ₹46 crore, the highest in the federation’s history,” he said.

The festive spike was driven by high consumer demand for traditional Indian sweets during Dussehra and Diwali, supported by Nandini’s strong retail network and trusted brand reputation. The brand offered over 40 varieties of sweets, ensuring both freshness and regional taste preferences were met.

Innovation and Expansion

Catering to health-conscious consumers, Nandini also introduced a no-added-sugar sweet range during Diwali. Alongside sweets, KMF reduced prices for popular products like ghee, butter, and paneer following a GST cut announced in September.

ADVERTISEMENT

Nandini’s product portfolio now spans more than 175 milk and milk-based items including beverages, sweets, curd, paneer, and ghee. The brand’s footprint extends beyond Karnataka to states like Tamil Nadu, Andhra Pradesh, Maharashtra, Goa, Kerala, and Delhi. It has also made inroads into Assam and select international markets.

Since entering the Delhi-NCR market in 2024, Nandini has been selling around one lakh litres of milk daily, reflecting its growing national presence. Minister Venkatesh highlighted that “the purity, quality, and affordability of Nandini products have made it a trusted choice for millions of consumers.”

A Symbol of Karnataka’s Dairy Strength

On average, KMF collects one crore litres of milk daily from dairy farmers across Karnataka, of which about 65 lakh litres are distributed to consumers through milk, curd, and UHT products across India and abroad. This growing success not only strengthens Nandini’s brand presence but also uplifts thousands of rural dairy farmers who form the backbone of the federation.

As Nandini continues to expand its presence across India, its record-breaking performance this festive season is proof that homegrown Indian brands can blend tradition, quality, and innovation to win consumer trust nationwide.

 

Follow Marketing Moves on Instagram and Facebook for more updates, insights, and stories from the world of business, brands, and marketing.