Reliance Takes On Quick Commerce Giants As JioMart Expands 30-Minute Deliveries To 1,000 Cities

Reliance Retail Ventures Limited has intensified its presence in India’s booming quick commerce market. The conglomerate announced that JioMart’s “quick” delivery service, offering 30-minute deliveries, is now active across more than 1,000 cities and 5,000 pincodes nationwide.

Unlike Blinkit, Zepto, and Swiggy Instamart, which promise 10-minute deliveries, JioMart has carved out its own model with slightly longer but broader reach, driven by its vast retail footprint of over 3,000 stores.

JioMart’s Explosive Growth In Quick Deliveries

Reliance Retail revealed that JioMart recorded an impressive 42% quarter-on-quarter growth and more than 200% year-on-year growth in average daily orders for its 30-minute delivery service. The company added over 58 lakh new customers during Q2 FY26, marking a 120% jump from the previous quarter, and saw its seller base increase by 20% year-on-year.

The results highlight JioMart’s transformation from a grocery delivery platform to a major player in the hyperlocal delivery ecosystem. Leveraging Reliance’s retail network and supply chain, the platform continues to bridge the gap between traditional commerce and the instant delivery economy.

AJIO Rush Redefines Fast Fashion Delivery

While JioMart focuses on essentials, Reliance is also betting big on fashion delivery. The newly launched AJIO Rush, offering four-hour online apparel delivery, has gone live across 300 pincodes in India’s top six cities. The service has already shown promising results, boasting a 16% higher average selling price, 17% better conversion rates, and 5% fewer returns compared to regular AJIO orders.

Isha Ambani, Executive Director of Reliance Retail Ventures, stated that AJIO Rush is part of the company’s broader vision to deliver premium experiences faster. “Our focus on operational excellence, investments in stores and digital platforms, and festive buying trends continue to drive growth across categories,” she said.

Financial Highlights Reflect Strong Momentum

Reliance Retail’s strong operational performance underpins these expansions. The company reported a 21.9% year-on-year jump in net profit to ₹3,457 crore in Q2 FY26, while revenue from operations surged 19% to ₹79,128 crore.

Meanwhile, Shein—relaunched in India through Reliance—crossed 6 million app downloads and 11.4 million monthly active users, with over 25,000 fashion options now available.

Reliance Industries Limited, the parent company, also delivered solid results. Its consolidated net profit rose 16% to ₹22,146 crore, supported by 10% year-on-year revenue growth to ₹2.83 lakh crore.

The Battle For India’s Fastest Deliveries

With this expansion, Reliance is signaling its intent to dominate India’s quick commerce market. JioMart’s vast infrastructure gives it a strategic advantage in reaching smaller cities faster than competitors. The 30-minute model, while not as rapid as the 10-minute promise of Blinkit or Zepto, allows for larger basket sizes, wider product assortments, and lower operational strain.

As festive season demand peaks, JioMart’s aggressive expansion could reshape competition in India’s fast-delivery ecosystem, reinforcing Reliance Retail’s ambition to lead across every consumption category from groceries to fashion.

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