iStream Congress 2024 returns!
Mark your calendars for March 20, 2024, as the esteemed Sahara Star in Mumbai sets the stage for the much anticipated second edition of the Trendies Awards 2024, presented by ETBrandEquity. As social media and OTT platforms continue to revolutionise content consumption, this event promises to delve into the heart of the streaming landscape, shaping brand perceptions like never before.
India's Streaming Ecosystem
India's content streaming scene has evolved from sheer scale to strategic returns, with digital media now valued at a staggering Rs 671 billion. Projections hint at a robust 14.7% CAGR, catapulting the industry to Rs 862 billion by 2025. This meteoric rise has captured global attention, positioning India as a prime investment destination. Advertisers, recognising the potential, are increasingly gravitating towards digital platforms for performance marketing.
Prestigious achievements await:
Securing an OTT show has become the pinnacle of success, propelling players to pursue advanced monetization strategies for higher returns on investment. India's innovative sachet pricing and premium content offerings for advertisers have disrupted the global market. Unlike traditional platforms, technology is the linchpin of the digital content ecosystem, shaping viewer preferences through algorithms and word of mouth.
News Reigns Supreme:
In India, news emerges as the primary driver of digital content consumption, with content delivery networks ensuring a seamless user experience, translating to higher average revenue per user. Against this backdrop, brace yourselves for the resounding return of the Economic Times iStream Congress, the foremost gathering shaping decisions in the streaming ecosystem!
Event Highlights:
50+ Esteemed Leaders
10+ Insightful Knowledge Sessions
12 Hours of Unparalleled Networking
500+ Distinguished Delegates
Distinguished Speakers:
Featuring luminaries such as:
Chief Guest: Shri Sudhir Mungantiwar, Minister for Forests, Cultural Affairs, and Fisheries, Government of Maharashtra
Keynote Speaker: Siddharth Roy Kapur, Founder and Managing Director, Roy Kapur Films & President, Producers Guild of India
Renowned Actors: Shiv Rawail, Kay Kay Menon, and Sunny Hinduja
Key Discussion Topics:
Cricket Streaming: Have the Breaks Heated Up?
Tentpole OTT Properties in The New Dynamics of Media Planning
Music and Brands: What’s Essential to Strike a Chord?
Igniting the Screens: How IPL and Elections Fuel the CTV Boom in India
Influencer Marketing: Is Popularity Proportional to Performance?
The OTT Debate: 30 Seconds Between Breaks or Brand Integration?
Delegate Pass:
Secure your spot with a delegate registration fee of Rs 14999 + taxes, granting you access to:
Exclusive Entry to Specialised Sessions
VIP Networking Opportunities
Explore the Expo Space
Invitation to Prestigious Gala Night and After Party
Effortless Networking Through Our Dedicated App
Who Should Attend:
CEOs, CMOs, CIOs, Studio Heads, Media Planners, Influencers, Broadcasters, Audio and Video Streaming Platforms, Publishers, and Traditional & Digital Agencies this event is tailored just for you!
