Royal Challenge Packaged Drinking Water joins Comic Con India 2025 with Scout

Royal Challenge Packaged Drinking Water is strengthening its association with gaming and pop culture through a new partnership with Comic Con India 2025. The brand has announced that popular gamer and creator Tanmay Sc0ut Singh will front its on ground experiences across the Comic Con tour in Jaipur, Guwahati and Pune. The Royal Challenge Packaged Drinking Water Comic Con India 2025 collaboration is aimed at deepening connections with India’s growing gaming audience.

The Announcement

The brand is the official Hydration Partner for all 3 Comic Con events, reinforcing its positioning around performance and focus for active communities. The tour begins with Guwahati’s first Comic Con on November 22 and will continue as a multi city initiative that brings together fans, creators and gaming enthusiasts.

At Comic Con India 2025, the Royal Challenge Packaged Drinking Water zone will host a virtual reality cricket experience along with interactive gaming booths, creator meet and greets and digital content stations. The idea is to create immersive interactions while keeping hydration at the centre of the narrative through the Hydrate the Bold mission.

As 1 of India’s most followed gaming personalities, Sc0ut will headline all 3 city events. He will meet fans, take part in live challenges and share his journey within the esports and creator ecosystem. He described Comic Con as the ideal platform to connect with a new generation of gamers and creators who are shaping entertainment culture in India.

Varun Koorichh, Vice President Marketing and Portfolio Head at Diageo India, said Comic Con brings together creativity, community and bold expression, making it a natural space to engage with the next wave of gamers. He pointed out that gaming has moved from a fringe hobby to a mainstream way for young people to interact, compete and build identity.

What does this collaboration mean for gaming and youth engagement

Koorichh noted that the brand’s presence at Comic Con reflects a wider commitment to sport in different forms, including the evolution of cricket across digital platforms. The intention is to support new age gamers and participate in the cultural shift around interactive entertainment.

The partnership builds on the brand’s recent campaign and anthem Main Nahi Toh Kaun Be, which positions Royal Challenge Packaged Drinking Water as a voice for individuality and self belief. On ground, this will translate into creator led challenges, interactive showcases and contests that blend sport, entertainment and community.

According to the FICCI EY Media and Entertainment Industry Report 2025, India’s gaming audience has crossed 500 million users, with more brands expected to invest in esports in the coming years. With Comic Con India expanding to Guwahati and Jaipur for the first time, the platform continues to unite fans across comics, gaming, entertainment and pop culture, with the Royal Challenge partnership adding a stronger gaming and creator focused layer to the experience.

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