Times Network launches Pickleball Now Grand Prix in Bengaluru

Pickleball, one of the fastest-growing sports worldwide, is making a grand statement in India with the announcement of the Pickleball Now Grand Prix. Hosted by Times Network, India’s leading broadcast powerhouse, this unique lifestyle sporting initiative is set to take place on August 30 at GoRally in Whitefield, Bengaluru.

The event promises far more than a traditional competition. It is designed as a celebration of community, lifestyle, and athletic spirit, showcasing how pickleball is fast becoming a sport that connects diverse audiences. With over 250 registered players and more than 500 spectators expected to attend, the Grand Prix is gearing up to be a festival of energy and entertainment.

Matches will unfold across seven specially prepared courts, with players competing for trophies, medals, recognition, and a prize pool of two lakh rupees. A total of 14 winners and 14 runners-up will be honored, reflecting the high level of competition that the event seeks to inspire. The tournament will feature four categories across men’s, women’s, and mixed doubles, designed to challenge both intermediate and advanced athletes. Adding a refreshing twist is the Mystery Partner format, where players will be paired at random, creating unpredictability and excitement throughout the competition.

What elevates this Grand Prix even further is its global alignment. All matches are affiliated with the Pickleball World Rankings, ensuring official ranking points that add a professional edge to the tournament. This step not only builds credibility but also helps Indian players connect to the international pickleball community.

The event has drawn an impressive lineup of partners from across industries, reinforcing its status as a premium lifestyle showcase. Hell Energy Drink leads as the presenting sponsor, while MG Motors drives the event as a co-lead partner. Other brands supporting the tournament include Skechers, Just In Time, Aris Perfumes, River Bikes, Amity University, CoinDCX, Radico, Zoho, Acerpure, Assetz Builders, Airavat, and Stayvista. Each of these brands brings unique value, transforming the Grand Prix into an immersive experience that blends sport with lifestyle aspirations.

For Bengaluru, this is more than just a tournament. It is a cultural moment that puts pickleball in the spotlight as an inclusive, fast-paced, and aspirational sport. With world-class competition, premium partnerships, and a vibrant community spirit, the Pickleball Now Grand Prix has set the stage for pickleball to emerge as one of India’s most exciting sporting phenomena.

As the action unfolds, audiences will not only witness high-energy matches but also experience a lifestyle showcase powered by some of the most dynamic brands. It is this mix of athletic excellence, entertainment, and community engagement that makes the Pickleball Now Grand Prix a landmark event in India’s sporting calendar.

Follow Marketing Moves on Instagram and Facebook for more updates on the biggest brand partnerships and lifestyle experiences shaping India’s future.