VARUN BERRY TO LEAD JURY FOR INDIAN MARKETING AWARDS 2025

Britannia’s Varun Berry will chair the jury for the 12th edition of the Indian Marketing Awards, bringing decades of FMCG leadership to honour the finest in marketing innovation and creativity.

The Indian Marketing Awards are back for their 12th edition, once again set to spotlight the brightest minds, boldest ideas, and most impactful campaigns in the industry. Hosted by the exchange4media Group, the awards have built a stellar reputation as one of the most respected platforms celebrating excellence in marketing. Each year, they recognise work that blends creativity, innovation, and effectiveness to leave a lasting mark on audiences. This year promises an even more competitive field as leading brands, agencies, and marketing professionals from across the country vie for top honours.

At the helm of the distinguished jury for IMA 2025 is Varun Berry, Executive Vice Chairman, Managing Director, and Chief Operating Officer at Britannia Industries. Berry’s leadership and vision have transformed Britannia from a biscuits powerhouse into a global total foods company with an expanding footprint in categories like cakes, croissants, salted snacks, and dairy. His decades of experience in the food and beverages sector, both in India and globally, bring unmatched insight to the role.

Over the past decade, Berry has led Britannia through significant milestones, including its expansion into dairy with backward integration infrastructure and its own manufacturing facility. His focus on shareholder value, brand diversification, and operational excellence has positioned him as one of the most respected figures in the FMCG space. His role as jury chair ensures that the evaluation process will be both rigorous and deeply informed by industry expertise.

The Indian Marketing Awards recognise remarkable achievements in brand building, communication, design, and marketing to unique audiences or on unique occasions. Each prime category is further divided into sub-categories to reflect the diverse and evolving nature of marketing in India. From breakthrough campaigns and bold storytelling to innovative digital strategies and data-driven initiatives, the awards celebrate the full spectrum of modern marketing excellence.

Beyond recognition, the IMA serves as a source of inspiration for emerging talent, setting benchmarks for creativity and impact. With Varun Berry leading a panel of industry veterans, thought leaders, and marketing pioneers, this year’s edition is poised to deliver not only a celebration of past achievements but also a vision for the future of the industry.

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