YES Securities is shifting gears from investment advice to fitness inspiration with the launch of its first-ever cycling event in Mumbai. Titled YES SECURITIES Cyclothon 25 Pedal Karo Apne Style Se, the event is scheduled for 9th November 2025 and aims to spark a powerful message of strength, longevity and self-led journeys.
With the inspiring theme Stronger Legs Longer Life, the event focuses on how small yet consistent actions like cycling can build stronger bodies and longer, healthier lives. The campaign tagline Pedal Karo Apne Style Se draws a clever parallel to the brand’s core message Invest Karo Apne Style Se, encouraging individuals to take charge of their health and wealth in their own unique way.
The Cyclothon will begin at the iconic Azad Maidan and span a 50 kilometre route through the city. Whether you're a weekend fitness enthusiast or a seasoned cyclist, the ride is designed to welcome everyone. Supporting the initiative is Striders Miles, a name known for organising premium fitness and endurance events across India.
Anshul Arzare, Managing Director and CEO of YES SECURITIES, shared the thought behind the initiative. He said this is more than a fitness event. It is a call for consistency, self-discipline and control over personal well-being. He emphasised that just like smart investing requires commitment over time, so does the pursuit of health. And in both journeys, every effort counts.
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Scientific studies back the idea too. Research shows that just an hour of cycling every week can improve balance, posture and prevent falls. Especially for older adults, this habit is linked to a more stable and active lifestyle. YES Securities is using this insight to bring a refreshing perspective to progress—not just in numbers but in personal growth and strength.
Registrations for the event will open soon. Those interested in joining the ride are encouraged to keep an eye on the official YES Securities website and social media pages for updates.
This campaign blends purpose and play, making YES Securities one of the few financial institutions to blur the lines between physical and financial wellness in such an engaging way.
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