Spotify’s New Campaign Shows How Easy It Is to Keep Listening to Your Favourite Songs
Spotify has been a favourite among most audiophiles for music streaming for its personalised playlists and wide range of content. In its new campaign, the brand boasts about having a playlist for every situation and mood.
Their latest ad called ‘Sunte Ja’(Keep Listening) brings forward the idea through the medium of Indian family dynamics where Bollywood star Anil Kapoor plays the typical Indian father who is eternally smitten by his wife and wants to set the right mood with romantic Indian music. When he asks his daughter to download those songs onto his phone, she introduces him to the world of curated online playlists and he is blown away by the range of the playlists on offer on Spotify. The ad effortlessly places the brand’s message into a relatable daily situation.
Take a look