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Safari and boAt Launch India’s First Smart Luggage with Built In Tracking Feature

Safari and boAt Launch India’s First Smart Luggage with Built In Tracking Feature
Vinod Babu G Takes Over as CEO of Mount Everest Breweries, Aims to Build India’s Largest Homegrown Beer Company

Vinod Babu G Takes Over as CEO of Mount Everest Breweries, Aims to Build India’s Largest Homegrown Beer Company
Casio Names XG as Global Face of G SHOCK in a Bold Cultural Collab

Casio Names XG as Global Face of G SHOCK in a Bold Cultural Collab
Hardeep Singh Brar to Lead BMW Group India as New President and CEO

Hardeep Singh Brar to Lead BMW Group India as New President and CEO
Sreerangarajan Srinivasan Takes Charge as Production Center Director at NIVEA India

Sreerangarajan Srinivasan Takes Charge as Production Center Director at NIVEA India
MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature
Abhineet Kothari Takes Over as Marketing Head for India and South East Asia at Apollo Tyres

Abhineet Kothari Takes Over as Marketing Head for India and South East Asia at Apollo Tyres
Rohan Prasher Takes Charge as Senior Director Marketing Digital Lead at Coca Cola India

Rohan Prasher Takes Charge as Senior Director Marketing Digital Lead at Coca Cola India
Swati Balani Joins FCB Interface as Executive Creative Director

Swati Balani Joins FCB Interface as Executive Creative Director
Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line

Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line
MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature

MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Pushback Over Lack of Proof and Generic Nature
Abhineet Kothari Takes Over as Marketing Head for India and South East Asia at Apollo Tyres

Abhineet Kothari Takes Over as Marketing Head for India and South East Asia at Apollo Tyres
Rohan Prasher Takes Charge as Senior Director Marketing Digital Lead at Coca Cola India

Rohan Prasher Takes Charge as Senior Director Marketing Digital Lead at Coca Cola India
Swati Balani Joins FCB Interface as Executive Creative Director

Swati Balani Joins FCB Interface as Executive Creative Director
Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line

Dylect Names Rannvijay Singha as the Face of Its New Automotive Tech Line

Featured

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Third Wave Coffee Bets on Boba to Win Over Gen Z Sippers
Campaign Coverage
Third Wave Coffee Bets on Boba to Win Over Gen Z Sippers
Decoding Account Based Marketing, One Term at a Time
Case studies
Decoding Account Based Marketing, One Term at a Time
Netcore Cloud Introduces AI Powered Insights Agent for Real Time Marketing Intelligence
Digital
Netcore Cloud Introduces AI Powered Insights Agent for Real Time Marketing Intelligence
Rohan Prasher Takes Charge as Senior Director Marketing Digital Lead at Coca Cola India
People
Rohan Prasher Takes Charge as Senior Director Marketing Digital Lead at Coca Cola India
Swati Balani Joins FCB Interface as Executive Creative Director
People
Swati Balani Joins FCB Interface as Executive Creative Director

Campaign Coverage

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Third Wave Coffee Bets on Boba to Win Over Gen Z Sippers

Third Wave Coffee Bets on Boba to Win Over Gen Z Sippers
ASUS ROG and KFC Team Up in China for a Sizzling Gamer Focused Collaboration

ASUS ROG and KFC Team Up in China for a Sizzling Gamer Focused Collaboration
Aashirvaad Salt Takes Health Education to the Streets with Powerful ‘Iodine Ka Tilak’ Rath Yatra Campaign

Aashirvaad Salt Takes Health Education to the Streets with Powerful ‘Iodine Ka Tilak’ Rath Yatra Campaign
Good Flippin’ Burgers Launches The Korean Krossover Menu in Partnership with Squid Game Season 3

Good Flippin’ Burgers Launches The Korean Krossover Menu in Partnership with Squid Game Season 3
Bharat Connect Launches Powerful Campaign to Build Trust in Everyday Bill Payments

Bharat Connect Launches Powerful Campaign to Build Trust in Everyday Bill Payments
Kotak Education Foundation’s Future Ka Golden Ticket Campaign Shines a Light on Real Student Transformations

Kotak Education Foundation’s Future Ka Golden Ticket Campaign Shines a Light on Real Student Transformations
Maggi Turns Mumbai Metro Into a Rainy Day Craving with ‘Baarish Wali Masaledaar Maggi’ Campaign

Maggi Turns Mumbai Metro Into a Rainy Day Craving with ‘Baarish Wali Masaledaar Maggi’ Campaign
HDFC Life Taps Abir Chatterjee for East India Campaign on Family Financial Planning

HDFC Life Taps Abir Chatterjee for East India Campaign on Family Financial Planning

Events
OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch
ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds
Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences
Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey
India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa
India Communication Summit 2024 to be held in Delhi NCR

India Communication Summit 2024 to be held in Delhi NCR
ABBY Awards 2024 Celebrate Innovation in Advertising

ABBY Awards 2024 Celebrate Innovation in Advertising
iStream Congress 2024: Shaping Streaming Landscape!

iStream Congress 2024: Shaping Streaming Landscape!
OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch
ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds
Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences
Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey
India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa
India Communication Summit 2024 to be held in Delhi NCR

India Communication Summit 2024 to be held in Delhi NCR
ABBY Awards 2024 Celebrate Innovation in Advertising

ABBY Awards 2024 Celebrate Innovation in Advertising
iStream Congress 2024: Shaping Streaming Landscape!

iStream Congress 2024: Shaping Streaming Landscape!
OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch

OLX Brings Quick Commerce Energy to the Used Goods Market with 'Elite Buyer' Launch
ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds

ET Shark Awards 2025: A Night of Triumph for India’s Boldest Brands and Brightest Minds
Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences

Mastercard Targets Gen Z India with Live Music, Exclusive Perks, and Priceless Experiences
Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey

Royal Enfield's Meteor 350 Ad Celebrates the Joy of the Journey
India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa

India to Organize World Audio Visual and Entertainment Summit (WAVES) in Goa
India Communication Summit 2024 to be held in Delhi NCR

India Communication Summit 2024 to be held in Delhi NCR
ABBY Awards 2024 Celebrate Innovation in Advertising

ABBY Awards 2024 Celebrate Innovation in Advertising
iStream Congress 2024: Shaping Streaming Landscape!

iStream Congress 2024: Shaping Streaming Landscape!

Latest News

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Fresh Content

Startup news

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Policybazaar Teams Up with Whilter.AI to Revolutionise Customer Engagement with Hyper Personalised Messaging

Policybazaar Teams Up with Whilter.AI to Revolutionise Customer Engagement with Hyper Personalised Messaging
Pocket Entertainment Names Umesh Bude as Chief Technology Officer to Lead AI Powered Storytelling

Pocket Entertainment Names Umesh Bude as Chief Technology Officer to Lead AI Powered Storytelling
ZOFF Foods Enters Ready to Cook Category in Partnership with Reliance Retail

ZOFF Foods Enters Ready to Cook Category in Partnership with Reliance Retail
Now You Can File Taxes on WhatsApp Through ClearTax

Now You Can File Taxes on WhatsApp Through ClearTax
Healthcare Finance Startup Icanheal Raises Rs 15 Crore Funding from IvyCap Ventures

Healthcare Finance Startup Icanheal Raises Rs 15 Crore Funding from IvyCap Ventures
Govt Plans To Launch Rs 750 Cr Fund To Promote Startups And Rural Enterprises

Govt Plans To Launch Rs 750 Cr Fund To Promote Startups And Rural Enterprises
Citroën’s Revolution Liberates Electric Vehicles from Elites

Citroën’s Revolution Liberates Electric Vehicles from Elites
Buildots Secures $15M Investment by Intel Capital for AI Construction Tech

Buildots Secures $15M Investment by Intel Capital for AI Construction Tech

International

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Josh Allen’s Cleat Shift Could Be New Balance’s Biggest Play Yet in the NFL

Josh Allen’s Cleat Shift Could Be New Balance’s Biggest Play Yet in the NFL
How China's New Auto Giants Left GM, VW and Tesla in the Dust

How China's New Auto Giants Left GM, VW and Tesla in the Dust
Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign

Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign
FCB India’s ‘Lucky Yatra’ Campaign Shortlisted for Titanium Lions at Cannes Lions 2025

FCB India’s ‘Lucky Yatra’ Campaign Shortlisted for Titanium Lions at Cannes Lions 2025
Porsche replaces China Head After sales drops by 27%

Porsche replaces China Head After sales drops by 27%
Biden Campaign Pauses Ads and Events After Assassination Attempt on Trump

Biden Campaign Pauses Ads and Events After Assassination Attempt on Trump
Walmart Leads U.S. Retail Media Networks in Ad Impressions

Walmart Leads U.S. Retail Media Networks in Ad Impressions
Wimbledon Helping Brands With Premium Audience Base in India

Wimbledon Helping Brands With Premium Audience Base in India